Nielsen Global Connect has acquired merchandising and analytics solutions business Precima for an undisclosed amount.
The deal expands the media and ratings company's division that focuses on retail and consumer packaged goods (CPG).
“This acquisition marks an exciting advance in the Nielsen Global Connect Business,” said Pat Dodd, Chief Commercial Officer for Nielsen Global Connect. “Driven by a mutual desire to enhance collaboration between the manufacturing and retail industries, this is a game changing deal. By combining Precima’s customer-centric technology with ours, we remain committed to being the unrivaled power source to drive brands’ and retailer growth. The Nielsen Global Connect business is moving quickly to enrich our clients’ operational processes with world class data and science, fostering collaborative relationships across the industry and continually strengthening our predictive analytic capabilities for our clients across 100+ markets globally.”
“Nielsen is a natural home for Precima to execute our shared vision of advancing collaboration and growth for the industry,” said Brian Ross, Precima president. “We are proud to be joining the Nielsen Global Connect family to bring our innovative technology to life for Nielsen’s global clients.”
Precima has a software-as-a-service (SaaS) platform that relies on artificial intelligence (AI) and machine learning tech to help retailers improve planning and operations for marketing, promotions, pricing, inventory and collaborations with suppliers. As a result of the deal, Nielsen Global Connect clients will have access to Precima's services, such as consumer loyalty and retailer analytics software.
Precima is headquartered in Toronto, Canada, with additional offices in the U.S. and Europe. Going forward, the company will be referred to as “Precima, a Nielsen company.”