Nielsen, Headset and Deloitte have formed a strategic alliance to provide key stakeholders in the cannabis space with market insights to understand federally regulated cannabis consumption and sales in Canada.
The alliance will bring various data-driven offerings to the market which will allow businesses in the cannabis industry to make informed decisions for their business and customers.
The alliance will provide real-time market intelligence for the cannabis industry and allow clients to monitor the competitive landscape, identify opportunities and stay ahead of industry trends. In addition, clients will be able to explore pricing, category, segment, shopper insights and brand trends to identify opportunities in the evolving legal cannabis market.
“Our clients—from life science and retail to financial institutions and government—are all looking for the same thing: information to drive action and growth,” says Jennifer Lee, Deloitte Canada partner, who leads both the Consumer Advisory and Analytics Practice, and the Cannabis sector for the firm in Canada and globally. “We want to see our clients succeed, which is why this alliance is so important. With this strategic alliance, we are bringing together the top organizations in the consumer and cannabis space, because we know that insight-driven organizations are more successful. When Canadian businesses succeed—from cannabis entrepreneurs to our largest clients—our country succeeds.”
With Canada becoming the first G7 country globally to legalize recreational cannabis an entirely new industry has opened up bringing opportunity, innovation and entrepreneurship… as well as some unknowns. Through the new alliance actionable data insights from consumers and retail outlets will provide a competitive advantage to clients looking to understand the cannabis market to ensure they are executing fundamentals as effectively as those in traditional fast-moving consumer goods categories.