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Nielsen says the launch of its Connected Partner Program in Canada will allow clients and approved partner companies to share Nielsen measurement data and develop better capabilities and insights.

“The Connected Partner program will allow clients and approved Connected Partners to spend less time on data management and data alignment and more time focused on garnering value from Connected Partner insights,” Neilsen says.

Grounded in Nielsen data, the program will allow Connected Partners and clients to bridge their insights through a mutual data source and integrate Connected Partner tools and technology into existing workflows. 

“Moving forward with open and collaborative approaches to data-driven decision making [is] the key to developing total consumer measurement as the industry adapts to the fast-changing nature of consumer behaviour in the digital age,” says Mike Ljubicic, managing director, Nielsen Canada.

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