NielsenIQ has announced it has acquired Cornerstone Capabilities, an SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients. Cornerstone's platform features Artificial Intelligence (AI) that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers.
Cornerstone's AI technology-- Curve--combined with NielsenIQ's Connect platform will extend the company's price and promotion analytics leadership by creating the first of its kind, best in class, end-to-end revenue management solution that can fully integrate clients' financial, promotional and sales data, and scales globally.
According to Market Research Future (MRFR), the global data analytics market size will reach nearly $133 billion by 2026, at a 29 per cent CAGR. Now, more than ever, price and promotion analytics is essential, especially in environments with unpredictable or rising inflation, coupled with the continuing uncertainty of the COVID-19 pandemic and other macroeconomic disruptions.