NielsenIQ has launched a new brand identity, NIQ, aimed at reflecting the company’s insights and measurement capabilities while revealing new pathways to growth for retailers and brands. The new branding aligns with a significant transformation across the organization and represents a commitment to delivering the most complete and clear understanding of consumers globally—the Full View.  

NIQ’s Full View is powered by more data from more channels, sources, consumers, and regions so that clients might gain a competitive advantage, capitalize on opportunities, mitigate risks, and understand evolving consumer shopping behaviour.  

“The new brand identity balances our legacy and our future as the leader in consumer intelligence,” says Tracey Massey, chief operating officer, NIQ. “In 1923, our company created the concept of market share, and now, with our investments in omnichannel, NIQ’s identity signifies the new standard for understanding what consumers buy, why they make purchase decisions, and most importantly, how our clients can win.”

New elements of the brand identity include revamped company name, logo, colours, and purpose.

“Our new identity embodies the renewed sense of purpose, and energy across the company, that embraces change, innovation, and solves the industry's biggest challenges,” says Marta Cyhan-Bowles, chief communication office & head of marketing, North America. “This is a milestone year for NIQ, as the company accelerates our vision for the world to see us for who we truly are, a pathway to growth.”

NIQ’s new identity will be showcased at the annual Consumer 360 conference as the company breaks new passages towards purpose, defines new inroads for innovation, creates new bridges for collaboration, and maps new pathways to growth.

For more information about NIQ and to view the new brand identity, visit nielseniq.com/global/en/