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In its latest marketing campaign, no frills has launched a limited-run graphic novel that followers the adventures of no frill “haulers” on their quest to find savings.

The ten-part graphic novel is part of no frills’ digital flyer, which celebrates consumers’ mission (“haulers) to get more for less.

“Rise of the Frills” animated adventure will be released in ten weekly installments as part of the no frills digital flyer.

Last fall the company launched a unique campaign that saw the release of an album, “Haulin’ State of Mind” which asked users to text album to a telephone number to get a free album download and exclusive flyers.

View the latest graphic novel and previous issues.

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