No Frills has created a song and video about grocery shopping during the pandemic. The track is also being used to raise money for President's Choice Children's Charity.
"A Cart Apart" is a reminder to customers that everyone has a role to play in keeping each other safe. The music track also celebrates no frills employees across the country. The video is intended to teach Canadians what it means to #HaulResponsibly, as people adjust to life during COVID-19. From social distancing to not hoarding staple items, the track walks customers through the do’s and don’ts of safe grocery shopping.
Each time a person views or streams the song, No Frills says it will make a $1 donation to the President's Choice Children's Charity to a maximum of $50,000.