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Small Business Saturday is on November 26, adding to the week’s big annual shopping events—Black Friday and Cyber Monday. Small Business Saturday is brought to consumers by the Canadian Federation of Independent Business (CFIB) and American Express, to encourage local shopping during this busy retail season.

“Small businesses are big contributors to their communities and in turn, shopping local makes a big difference for our neighbourhoods and the broader Canadian economy,” said Laura Jones, executive vice-president at CFIB. “We’re encouraging all Canadians to support local and shop at small businesses on November 26 and throughout the holidays. Where we choose to spend our money makes a difference.”

In a recent survey, 38 per cent of CFIB retail members said they would be offering sales or special discounts in their business this weekend. In addition to finding great deals, there are many reasons Canadians can feel good about shopping local on Small Business Saturday and for the holidays:

  • Keeping our communities vibrant and thriving
  • Supporting Canadian workers: small businesses employ over half of private sector employees across Canada, according to Statistics Canada
  • Supporting local causes: two in three small retailers donate time and money to local charities and causes
  • Keeping dollars local: 69% of small retailers buy from other local businesses
  • Supporting someone’s dream

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Contact Grocery Business’ content manager
Stacey Newman ([email protected])

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