OldDutch CFL logolockup EN

Old Dutch Foods has been named the “Official Crunch” of the Canadian Football League (CFL) for the 2023 season, postseason, and the 110th Grey Cup at Tim Horton’s Field in Hamilton.

“We are very excited about our new partnership with the CFL. This is another effective way for Old Dutch to invest in Canadian sports and to offer engagement opportunities for CFL and Old Dutch fans,” says Scott Kelemen, senior national director brand and strategy at ODF. “We are proud to be an official sponsor and to level up the action that fans participate in next year.”

Old Dutch is currently partnered with a number of CFL teams, but 2023 will mark its first year as a league sponsor with various surprise-and-delight initiatives planned for next season.

In 2023, Old Dutch Foods will receive brand integration throughout the regular season; be the official snack sponsor of the Grey Cup festival; and interact with fans weekly through contests, interactive games, and digital activations. The company will also engage fans at the East Coast classic, Touchdown Atlantic, supporting its initiative to grow the Old Dutch presence in Eastern Canada.

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