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Nearly 25 per cent of online grocery shoppers say they plan to do more within the year, according to a new U.S. report from Acosta.

“The Growth of Online Grocery Shopping Shows No Signs of Slowing Down” details consumers’ growing preference for online grocery shopping.

"COVID-19 significantly accelerated shoppers' reliance on eCommerce," says Colin Stewart, executive vice president, Business Intelligence at Acosta. "Half of all online grocery shoppers developed their current preferences after the pandemic began. This widespread embrace of online grocery platforms is expected to notably impact the CPG industry, with Mercatus and Incisiv projecting that eCommerce will account for 20 per cent of the U.S. grocery market in the next five years. Shoppers who have grown accustomed to the convenience of online grocery shopping will likely maintain their new habits long after the pandemic ends."

 

KEY TAKEAWAYS

Rise of Online Grocery Shopping

  • COVID-19 played a key role in the rising popularity of online grocery shopping, with over half of all shoppers (51 per cent) starting online shopping after the pandemic began.
  • Twenty per cent of online grocery shoppers use online platforms all or most of the time.
  • Sixteen per cent of online grocery shoppers use online platforms occasionally.
  • Fourteen per cent of online grocery shoppers use online platforms regularly but shop in-store more often.
  • Fifty per cent of all shoppers rarely or never shop for groceries online.

New Grocery Habits

  • Over half of consumers (59 per cent) stick with their usual in-store retailer when purchasing groceries online but major aspects of the traditional shopping experience have changed.
  • Thirty-five per cent of online grocery shoppers now use their smartphones more often for planning and shopping.
  • Thirty-four per cent of online shoppers are now buying a wider variety of items and trying new products.
  • Twenty-nine per cent of online shoppers are now spending less time shopping.

Online Subscriptions

  • Online subscriptions became extremely popular during the pandemic with thirty-one per cent of all shoppers using this method to purchase grocery items.
  • Fifty per cent of subscribers order pet care-related products via subscription.
  • Forty-one per cent of subscribers order coffee or tea via subscription.
  • Thirty-five per cent of subscribers order shelf-stable foods, paper and cleaning supplies, OTC medications, or shaving products via subscription.
  • Thirty-four per cent of subscribers order meal kits or beauty care products and cosmetics via subscription.
  • About 90 per cent of these subscribers intend to continue their subscriptions over the next year.

Future Shopping Intentions

  • -bout one-quarter of all online grocery shoppers (23 per cent) plan to shop for groceries online more within the next year, with over half (64 per cent) planning to continue shopping at their current level.
  • Thirty-one per cent of shoppers who are active online all or most of the time plan to increase their online grocery shopping within the next year. Fifty-seven per cent plan to stay the same.
  • Twenty-seven per cent of shoppers who shop regularly online but visit the store more often plan to increase their online grocery shopping within the next year. Sixty-one per cent plan to stay the same.
  • Ten per cent of shoppers who shop occasionally online plan to increase their online grocery shopping within the next year. Seventy-five per cent plan to stay the same.

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