Procter & Gamble’s It’s Our Home campaign creative film shows how small actions at home can impact the planet.
In celebration of Earth Day, P&G shared ways people can protect the planet, after finding that 71 per cent of people surveyed want to make sustainable choices, but less than four out of 10 people make environmentally conscious choices.
Some of the suggestions include washing in cold with Tide Cold Water, use a dishwasher over hand-washing, use Dawn Powerwash to reduce water use and turning off the tap when it’s not needed.
P&G found that not knowing how is one of the top barriers, so it wants to close the gap between intention and action.
"Meaningful change starts at home, and P&G brands have a big role to play – by helping consumers live more sustainably with no trade-offs in the superior performance they expect from our products,” says Geraldine Huse, president, P&G Canada. “P&G and our brands will continue to reduce our impact and help people be more sustainable at home to protect our planet – our shared home – for generations to come.”
Canadians can participate in the movement through the P&G Good Everyday rewards program by buying P&G trusted brands.
Other suggestions of being sustainable at home include switching to energy efficient products such as LED lights, investing in reusable water bottles and utensils and reducing meat and fish consumption.
Beyond consumer use of products, P&G is committed to reduce manufacturing emissions by 50 per cent, purchase 100 per cent renewable electricity and make 100 per cent of packaging recyclable or reusable by 2030.
The survey also found that 79 per cent of people agree that small daily actions can make a positive impact on the planet.