Pepsico and Danone strike evian water deal

PepsiCo Beverages Canada and Danone Waters of America have announced an alliance that will see PepsiCo Beverages Canada distribute evian natural spring water in Canada beginning January 1, 2021.

"We are thrilled about this new partnership with PepsiCo Beverages Canada", said Danone Waters of America CEO Henri de L'Épine. "Their extensive Direct-to-Store Delivery system, strong selling capabilities and a complementary brand portfolio will undoubtedly increase evian's  ability to serve our business partners who want to offer Canadian consumers an exceptional natural spring water."

"In the bottled water category, evian has thrived as a premium and innovative brand," said PepsiCo Beverages Canada president, Richard Glover. "This alliance plays an important role in PepsiCo's overall hydration strategy and enables us to use our distribution networks and sales capabilities to accelerate the growth of evian® in the Canadian marketplace."

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