PepsiCo Inc. has launched two direct-to-consumer platforms where shoppers can order the company's food and beverage brands.
PantryShop.com and Snacks.com were developed to meet the increased demand from consumers during the pandemic.
"Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce and digital capabilities and talent has been - and will continue to be - a big part of that effort," says Gibu Thomas, senior vice president and head of ecommerce. "In these uncertain times, as more and more consumers are using eCommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love."
On PantryShop.com, consumers can order specialized bundles containing PepsiCo's top-selling, pantry favorites from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as "Rise & Shine," "Snacking," and "Workout & Recovery." These pantry kits are easily accessible through a mobile-optimized ordering experience: with just a couple of clicks, shoppers can check out with free standard shipping. The multi-product pantry kits are priced at US $29.95 and US $49.95. PantryShop.com was developed completely in-house leveraging end-to-end capabilities built from the ground up by PepsiCo's eCommerce team.
On Snacks.com, consumers can choose from more than 100 of their favorite Frito-Lay products from a variety of iconic brands like Lay's, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. New items will continue to be added in the coming months as the site is customized to meet consumer preferences. As an introductory offer, shoppers will receive free shipping with a purchase of $15 or more.
"We've seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door," said Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America. "Snacks.com provides our incredibly loyal Frito-Lay shoppers with beloved products like Lay's Classic potato chips, Doritos Cool Ranch flavored tortilla chips and Flamin' Hot Cheetos so they can quickly and conveniently fill their pantries."