Pizza Nova is the latest in a series of restaurants and food service companies moving into the grocery category. The restaurant chain has expanded its grocery assortment offering through its new Grocery Mercato platform via contactless delivery and pickup.
In addition to the Primucci grocery products that were already available in-store and via delivery, Pizza Nova has included some of its fresh produce and Italian grocery staples to the portfolio, thus rebranding the category name from Primucci products to Grocery Mercato.
As of May 16, customers can order a 1 kg bag of flour, amongst several other groceries, with their pepperoni pizza at any one of the chain's 140+ province-wide locations. Along with its line of Primucci grocery products, grocery items include dried pasta to complement the Primucci Homestyle Tomato Sauce. Salad components, such as fresh lettuce, tomatoes, onions, mushrooms and green peppers can be purchased online, along with Primucci Extra Virgin Olive Oils.Ciabatta buns, Soppressata salami and grated Parmagiano have been added to the menu as well.
Customers will be able to get these essentials within the same timeframe that they would get their pizzas delivered.