PlantX Life Inc PlantX To Launch Two New XMarket Stores Within

PlantX is launching two new shop-in-shops within prominent Hudson's Bay locations. The two XMarket stores will open in Yorkdale Mall, Toronto, on November 15, 2021, and Rideau Mall, Ottawa, on November 22, 2021.

The stores will showcase a variety of plant-based grocery items, cosmetics, and indoor plants. Additionally, the XMarket Rideau location will include an XMarket-branded café providing consumers with carefully selected plant-based food and beverages.

The shop-in-shop licensed model and the XMarket signature café in Hudson's Bay create several significant opportunities. Notably, they will increase the Company's financial efficiency by establishing more favourable financial terms for brick-and-mortar XMarket stores or cafés. Moreover, the strategy will elevate the customer experience by broadening physical access to a diverse selection of PlantX products and services, while also enabling same-day deliveries of PlantX products across Toronto and Ottawa.

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