Procter & Gamble

Procter & Gamble has been awarded a patent for a direct to consumer display screen that would enable users to reorder its products on a smartphone.

The graphical user interface is named “My Replenishment Cupboard” and features a list of product categories sorted by product name as well as description and price. A button activates the smartphone camera so the user can scan the desired product and add it to their shopping cart.

For now the screen seems to be the only extant part of the system. Press reports suggest that an application for direct to consumer orders is under development.

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