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Alberta has developed a new Made in Alberta, by Albertans label that farmers and processors can use on their products, according to Greenhouse Canada. The label is meant to help shoppers quickly identify food made in the province when choosing an item at their local farmers’ market or grocery store. Consultations with farmers, processors and consumers will be held this summer to finalize the proposed label and prepare rules for its use on different types of food products.

In Alberta, local food sales in direct-to-consumer channels (farmers’ markets and farm retail) have more than doubled since 2008 and exceeded $1.2 billion last year.

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