The Québec Produce Marketing Association (QPMA) will receive $750,000 from the Minister of Agriculture, Fisheries and Food, André Lamontagne, to support the promotion of local fruit and vegetable consumption through its I Love Fruits and Veggies Movement program. In addition to this significant financial contribution, the QPMA and its industry partners will contribute an additional $300,000.
For Sophie Perreault, the QPMA’s President and CEO, this announcement marks a new step in recognizing the organization’s program.
The I Love Fruits and Veggies Movement has promoted the “interesting world of fruits and vegetables” since 2004. “The health benefits of eating fruits and vegetables are well known and we want to increase the breadth of our actions to help Quebecers fill at least half their plate with produce at every meal,” says Perreault.