The Government of Quebec has re-examined its priorities to promote economic recovery. Being able to eat locally year-round is the objective that Quebec's greenhouse producers and the Government of Quebec have set for the province. In response, local companies such as Les Productions Horticoles Demers, Les Herbes Gourmandes, Serres Royales, Serres Toundra, Excel Serres, and Hydroserre are increasing the production of greenhouse fruits and vegetables.
In collaboration with Aliments du Québec, Hydro-Québec, Desjardins Entreprises, and Les Industries Harnois Inc., the aforementioned companies are launching a promotional campaign aimed at highlighting Quebec's greenhouse fruits and vegetables.
The campaign promotes awareness among the consumers regarding the need to purchase fresh, organic, high-quality produce locally, year-round. The primary objectives of this campaign are to increase awareness regarding the distinctive advantages of Quebec's greenhouse fruits and vegetables and improve the identification of those at the retail level.
Under the government's commitments, greenhouse producers intend on doubling the production of greenhouse fruits and vegetables over five years. This objective will allow Quebec to reduce its dependence on foreign goods by offering its population local and high-quality products year-round.