Rabba Fine Foods plans to open a new local market in Toronto's Regent Park in early 2021. The new location will feature a shop-in-shop pilot concept with Paramount Fine Foods, Rabba Kitchen-By Paramount.
The new feature will offer freshly made meal options with a Middle Eastern inspired menu.
“We’ve been great fans of Paramount Fine Foods over the years,” says Jack Rabba, founder of Rabba and a dedicated Toronto-area grocer since 1967. “This collaboration is a result of many months of planning and, of course, many enjoyable taste tests. I can assure you the final product passes with flying colours, and a very satisfied appetite.”
Reflecting the mutual respect shared between the two homegrown and entrepreneurial foodservice brands, the concept will be piloted and, in time, is expected to be rolled out across multiple locations in the Rabba network.
“The region of the Middle East has long been revered for its flavours, spices and wholesome meals,” says Mohamad Fakih, founder and president of Paramount Fine Foods. “Together with Jack Rabba and his team, we’ll be able to honour our common roots while sharing our love of food with even more people than we could achieve on our own. In these times of pandemic, it’s more important than ever for all of us to celebrate life’s greatest, often small and humble, pleasures.”