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The Retail Council of Canada has issued a message on behalf of its retail members that it denouncies unacceptable price gouging during the COVID-19 pandemic.

"As retailers, we have a direct relationship with our customers. Price gouging on essential products during times of crisis is a violation of that relationship" says Diane J. Brisebois, president and CEO of the Retail Council of Canada. "As all levels of government work to protect the health of every person, we pledge to continue to support Canadian families by ensuring access to reasonably priced goods, when and where they are needed."

The statemment notes that price gouging is unethical, especially now. "The Canadian retail community knows manufacturers, suppliers, and retailers are doing everything they can to keep prices in check. Even though there is currently upward pressure on price as the Canadian dollar falls and increased costs are passed through the supply chain, we are united in supporting that price gouging is unacceptable.

The economic challenges posed by the COVID-19 pandemic are unprecedented. The incredible, sometimes devastating, impact is being felt by all citizens."

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