A Canadian retail co-op has landed the second-place spot in The National Watermelon Promotion Board (NWPB) annual Retail Merchandising Contest, which garnered over 150 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest—the 13th—continued to support mixed media marketing efforts in addition to in-store displays.
Borderland Co-op Sask. received the second-place award, while the grand prize went to Washington-state’s Chuck’s Produce and Street Market Mill Plain.
Marketing efforts considered in judging included category visibility, point-of-sale materials, good visual merchandising, messaging nutritional benefits, recipes and/or selection education and use of print, online and/or digital platforms. This year’s winners used mixed marketing tactics ranging from social posts that shared watermelon nutrition, fun facts and recipe ideas to eye-catching in-store displays and take-home materials for store customers.