Save-On-Foods brought some extra excitement to IG Field in Winnipeg, Man. for the Winnipeg Blue Bombers September 30th game. As fans entered IG field, 10,000 were handed a $10 Save-On-Foods gift card. Before kickoff, president Darrell Jones announced that for one night only, Save-On-Foods would award groceries for a year to a lucky fan after every Blue Bombers touchdown.

The Blue Bombers proceeded to score 4 touchdowns, sending 4 lucky fans home with $5,200 in Save-On-Foods gift cards. “We wanted the Blue Bombers to score every time they touched the ball,” said Save-On-Foods president Darrell Jones. 

The giveaway was an extension of the Save-On-Foods Million Dollar Touchdown to win promotion. At every Winnipeg Blue Bombers home game, Save-On-Foods awards a $100 gift card every time the Blue Bombers score a touchdown.

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