As part of extensive changes at the senior executive level, Save-On-Foods has rolled out its More Rewards loyalty program as a separate operating division of the company.
The new More Rewards loyalty division will be overseen by newly promoted president Dan Howe, formerly Save-On-Foods’ vice president of marketing and More Rewards. Under Howe’s leadership the program brought new retail partners onboard, launched personalized offers with the Save-On-Foods’ My Offers program and expanded into the travel and insurance businesses.
More Rewards currently includes more than three million household members. Save-On-Foods says that establishing the loyalty program as its own operating division “is an important step toward growth and marketing of the More Rewards brand.”
Save-On-Foods plans to make further investments in More Rewards to grow and market the program over the long term. More Rewards has a diverse group of current partners with more than 1,000 retail locations.