Save-On-Foods and Western Family are teaming up with the “Share It Forward” campaign to support vulnerable communities with donations to Western Canadian food banks.
The annual Share It Forward event runs from June 17-23, 2021. Half of net proceeds from all Western Family products sold at any Save-On-Foods, PriceSmart Foods and Urban Fare will be donated directly to local food banks. All funds raised locally will stay local. The goal is to raise $300,000 and will bring the total of four years of Share It Forward to more than $1 million.
“It’s more important than ever that we, as Canadians, come together to support our neighbours during this crisis,” says Save-On-Foods president Darrell Jones. “Local food banks play a critical role in our communities, and with the Share It Forward campaign, it’s easier than ever to support the great work they do every day.”
Every year, the company donates food and consumer goods worth more than $3 million to local food banks, along with hundreds of thousands of dollars in cash raised through community and store fundraisers.
Western Family supports more than 1,000 local producers and suppliers with products on the shelf.