Canadian singer-songwriter Shawn Mendes and his manager Andrew Gertler have announced a major investment and multi-year partnership with Flow Alkaline Spring Water.
This is the first major investment for Mendes and Gertler, who will come onboard as investors and advisors, working with Nicholas Reichenbach, Flow’s founder and CEO and continue to provide a more sustainable alternative to traditional bottled water. Mendes will serve as Flow’s “Sustainability Ambassador.”
A Canadian brand, Flow is North America’s fastest growing premium alkaline water, offering an alternative to traditional bottled water and an eco-friendly solution to plastic packaging.
Flow will support the greening efforts for all of the stops on Mendes’s upcoming North American tour, led by Reverb, a non-profit organization tackling environmental and social issues. Flow will be the only packaged water option backstage at all venues, eliminating over 70,000 potential plastic water bottles. Mendes and Flow will also team up to offer fans the opportunity to win tickets to Mendes’s sold out Toronto show.
Mendes and Gertler became fans of Flow in the brand’s early days. After Mendes made Flow a part of his wellness routine, the Reichenbach got in touch to discuss working together.