A new consumer study from the Dalhousie University Faculty of Management has found that shopper confidence in Loblaws dropped 10 % between November 2017 and March 2018.
The results suggest the industry bread price-fixing scandal played a large role in undermining consumer confidence in Loblaws and other food retailers. Overall trust in the consumer food sector dropped 6.3 %. Costco had the highest trust rating while Sobeys, which maintains it was not involved in the price-fixing, gained 1.6 %. Walmart ranked lowest in consumer trust.
The survey didn’t ask direct questions about the price-fixing, but media reports – and one of the researchers – drew a direct connection between the scandal and the drop in trust.
A Loblaw spokesperson suggested the company’s role in bringing the price-fixing to light has associated it with the scandal in the eyes of consumers.