Shopper intelligence from Catalina

Single male households are filling their shopping baskets with more carbohydrate-packed food than cleaning suppliers, according to shopper intelligence company Catalina.

Since the pandemic began, single male households are more likely to purchase easy-to-fix, carbohydrate-rich foods like potato mixes (up 326 per cent over the same period a year ago), instant rice (up 306 per cent), pancake mixes (up 182 per cent) and Dried Pasta (up 104 per cent).

“Our retail and CPG customers find such data and insights into various demographic segments to be incredibly beneficial as we work with them on hyper-personalizing their marketing efforts," says Marta Cyhan, Catalina's chief marketing officer. "That is why we continue to track sales data across 78 major grocery and drug categories dating back to mid-January just before the pandemic really started to take root."

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