Sobeys Private Label Compliments

Sobeys wants consumers to think of its Compliments private label brand as being of equivalent value to national brands and has launched its largest ever private label marketing campaign to get message out, according to Strategy Online. 

Sandra Sanderson, senior vice president of marketing for Sobeys, says the campaign involves TV spots, online videos and digital billboards situated near its stores and 100 new Compliments tractor trailers on the road that act as moving billboards.

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