Sobeys

Shoppers who are sensitive to loud sounds or bright lights will be getting a break thanks to a new initiative launched in two PEI grocery stores.

The Autism Society of PEI has partnered with two Sobeys stores in Summerside and Stratford PEI, which will lower lighting and noise levels during a scheduled sensory-friendly hour. In addition to muting the lighting and sound, the stores will stop shopping cart retrieval and shut off the music and PA systems.

Customer feedback so far has been good. While the Autism Society has played a big role, its director points out that the initiative will appeal to more than those affected by autism. Tammy MacPhee, who oversees operations for Sobeys, Foodland and Co-Op stores in PEI, says the company has received feedback from other shoppers who appreciated the dim lights and noise reduction. 

Source: CBC News

Back to Top