Sobeys Inc. and the Sobey family plan to make a $425,000 donation to the "Stronger Together Nova Scotia Fund", which the Nova Scotia government established with the Canadian Red Cross to support individuals, families and communities impacted by the recent tragedy in that province.
Empire Company banners, including Sobeys, Foodland, Co-op, Lawtons Drugs, Needs, Fast Fuel and Pete's Fine Foods locations will run the fundraising campaign to help raise funds for the cause.
"Our company's roots and home are in Nova Scotia and when the province hurts, we hurt too," says Michael Medline, president & CEO, Sobeys Inc. "Our thoughts, hearts and prayers are with the families and friends of the victims and all Nova Scotians. The Stronger Together Nova Scotia Fund enables us to team up with the Sobey family and our customers to support our neighbours in their time of great need. We all stand with Nova Scotia."
Sobeys Inc. will make an additional donation to the RCMP Foundation in memory of Constable Heidi Stevenson, the 23-year veteran of the RCMP who died in the line of duty, protecting the people of Nova Scotia.
Beginning April 28 and running until May 8, Sobeys Inc. will also run an in-store fundraising campaign to provide customers with an opportunity to donate to the Fund at all Sobeys, Foodland, Co-op, Lawtons Drugs, Needs, Fast Fuel, and Pete's Fine Foods locations in Nova Scotia. All funds donated by customers will be contributed to the Canadian Red Cross' Stronger Together Nova Scotia Fund.