Sunkist gave Montrealers an escape from hibernation isolation by bringing a bright, garden-themed pop-up to Montreal in the middle of winter. The Citrus & Herb Garden offered a free, hands-on experience where more than 1,000 event attendees learned how to pair fresh California-grown Sunkist citrus with popular indoor herbs to encourage citrus consumption.
The event took place at Le Cathcart – a newly-opened foodie destination at the Place Ville Marie. The indoor garden is rumored to be one of the largest Biergartens in Montreal and offers a communal and festive social atmosphere where people can come together to share real moments over culinary experiences.
The pop-up event featured two DIY stations, including a citrus herb garden beverage bar led by mixologist Rose Simard, and an upcycled citrus scrub station hosted by skincare and wellness expert Léa Bégin. The event space also featured a living citrus and herb wall for “Instagrammable” moments.
Winter is peak citrus season. This time of year, the majority of Sunkist citrus varieties are in production and available to consumers, including Navel oranges, Cara Cara oranges, Blood oranges, Minneola tangelos, lemons, and mandarins. When consumers buy Sunkist citrus, they are supporting fourth- and fifth-generation farmers who have been passing down their traditions and expertise for over 125 years.
“This is a great time of year to bring a little California sunshine to Canada,” said Christina Ward, Director of Global Brand Marketing at Sunkist Growers. “By giving consumers in Montreal a taste of our California-grown citrus, we were able to showcase the versatility of our fruit through herbaceous pairings in dishes, drinks, décor and more.”
Another Sunkist Citrus & Herb Garden pop-up is scheduled to tour Toronto this spring. Follow Sunkist on Instagram @sunkistcitrus or visit Sunkist.com for recipes and DIY ideas.