Target has launched a new super discount brand with more than 70 items, most of them under $2.
The new essentials and personal care brand ranges from all-purpose cleaner and body lotion to paper plates and razor blades. Target says the items sell for about 70 per cent less than similar products from national brands. Products will be sold singly and in small multi-packs, such as a four-pack of toilet paper at $0.99.
“Where we see white space and an opportunity to bring Target’s guests something differentiated, we’ll go for it,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “The introduction of Smartly to our owned brand portfolio is another example of how we are listening to consumers and bringing them differentiated solutions to make their lives easier.”
Smartly launches on Target shelves October 14. New items will be added through early 2019.