Tesco says it will remove “best before” labels from about 70 pre-packaged produce lines as a way to reduce food waste.

The company says that the labels can result in some “perfectly edible food” being thrown away, and points out that while a “use by” label indicates food may actually become less safe to eat after the indicated date, the date on a “best before” label simply means the food quality may begin to deteriorate after that point.

Mark Little, Tesco’s head of food waste, told BBC News that some customers may be confused about the difference between the two types of label and may throw away food unnecessarily because it has passed its “best before” date. Fruits and vegetables are among the most frequently thrown away food items, though Little said many customers already ignore the “best before” date.

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