The Little Potato Company has unveiled a new brand look and feel. The new visual identity features modern, vibrant, fresh colours and a new logo. The rebrand also includes new family-friendly packaging with updated product names, new brand characters, a refreshed website and social channels and a new digital ad campaign.

“We did extensive research to deeply understand our consumers, and what they care about is feeding their families with healthy, easy meals and finding moments of connection and joy together. We refreshed the brand with a new brand promise, to bring little moments of happiness to busy families,” said Angela Santiago, CEO and co-founder of The Little Potato Company.  “We bring that to life in every element of our relaunch, from the colourful logo, to our characters, and our heartwarming ad campaign.”

The new packaging is designed to stand out on shelf, with a clear window to spotlight the food within; and aims to bring the brand’s positioning to life by highlighting key differentiators.

Additionally, it includes a family message from the brand’s father-and-daughter founders and sustainability messaging about the family farms. The refresh includes simplified product names with the prefix “little,” to reinforce the branding and highlight the size of potatoes, along with the colour/varietal or flavour.

New brand characters are featured on pack: the Spuddies are yellow, red and purple Little Potatoes who share messages.

Starting March 28th, the brand refresh will be supported by a digital ad campaign running across North America. The new packaging is beginning to roll out on shelves now, and the refreshed website and social channels are live as of March 15.