The Very Good Food Company has acquired the Lloyd-James Marketing Group, a wholesale plant-based food broker.
The newly formed team will allow the company to reach its target of over 2000 locations by the end of 2021.
This follows the news of the company’s acquisition of the Cultured Nut.
The Very Good Food Company says that Lloyd-James has played an important role in distribution to retailers, including Whole Foods and Sobeys.
“Lloyd-James’ core services and expertise in the plant-based food industry will add significant value to both VERY and our investors,” says Mitchell Scott, chief executive officer of VERY. “By acquiring Lloyd James, we not only significantly save on broker fees going forward but now have a Canadian retail sales team whose focused approach to brand representation will help us further establish a national market presence.”