The Very Good Food Company Inc. (VERY) has announced new retail distribution with Quality Foods, owned by the Jim Pattison Group, and distribution with Sobeys Inc., through its Safeway retail network.
This will increase the company’s retail network by 14 locations.
“The Quality Foods placement is an exciting development for VERY as it provides an opportunity for further expansion across a larger network of stores owned and operated by The Jim Pattison Group such as Save On Foods. We plan to become an established brand in both Canada and the US by aggressively building relationships with national grocery banners, in addition to independent grocers." Says Mitchell Scott, chief executive officer of VERY.
Sobeys has agreed to expand product placements into its top Safeway locations.
“The growing relationship with Sobeys is demonstrative of the positive response retailers are receiving from consumers. We expect a similar trajectory for all of our retail partnerships," Adds Scott.