As part of its $3.3 million investment in the Canadian market, The Wonderful Company is debuting its “Almost Everyone Loves No Shells” marketing campaign.
The investment is the company’s biggest media spend every in the Canadian market and follows on the heels of year-over-year triple-digit sales growth of No Shells in the country and the summer launch of Wonderful Pistachios No Shells Chili Roasted and Honey Roasted flavours.
Adam Cooper, senior vice president of marketing for The Wonderful Company, says the reason behind the success of the No Shells products is because “they’re conveniently already had their shells removed. Smart snacking doesn’t get any easier, as they’re also plant-based, naturally cholesterol free and offer fibre. We’ve also seen continued growth and success since the launch of our Chili Roasted and Honey Roasted flavours, which are greats options for those daring to snack differently.”
The new television spot features Sheldon, a tortoise who speaks his mind.