Thrifty Foods has become the first grocery chain to highlight the “Buy BC” brand in its stores.
The branding is conspicuous at Thrifty locations on Vancouver Island and the Lower Mainland, reports BC Local News.
The province’s Minister of Agriculture Lana Popham announced the partnership at the Thrifty store in Belmont, B.C.
“I’m thrilled to have Thrifty Foods on board as our first retail partner promoting the Buy BC brand,” said Popham. “Having the familiar Buy BC logo on shelves and on products lets local consumers trust that the produce, fish, meat and packaged goods they choose have been grown, raised, harvested and made right here in B.C. by British Columbians in our agriculture and seafood sector.”
“Buy BC” POS indicators will be arriving this summer.