Sandi Hester, senior director of marketing, natural organic and market insights for Tree of Life, has been appointed board chair of Plant-Based Foods of Canada (PBFC).
Hester joined Tree of Life in 2014 and has more than two decades of experience in the grocery industry.
She has been a strong advocate for PBFC through speaking events and encouraging others to join.
Hester replaces Beena Goldenberg, formerly CEO of Hain Celestial, who has taken on a new role as president and CEO of Supreme Cannabis. PBFC is a division of Food & Consumer Products of Canada, that works on educating and promoting plant-based eating to consumers, government and industry partners.