Turkey Farmers of Canada lent a helping hand to Canadians in need for the Thanksgiving weekend by donating $20,000 to Food Banks of Canada through The Wishbone Project.
During the COVID-19 pandemic, food banks across Canada have reportedly faced great challenges due to new and complex demands and a lack of volunteers.
Turkey processors and producers across Canada also made their own contributions this Thanksgiving season.
- Turkey Farmers of Ontario has partnered with Feed Ontario and Butterball to surprise and delight donors who participated in their turkey match program. Donors were surprised with a $5 Butterball gift card courtesy of Feed Ontario.
- Sofina Foods lent a hand to various charities, food banks and outreach programs throughout Canada by donating turkeys.
- Turkey Farmers of Manitoba partnered with Exceldor Cooperative to donate turkeys to be used for Thanksgiving to-go dinners—serving over 300 meals to the community. Turkey Farmers of Nova Scotia also donated turkeys to the Orchard Valley United Church Men's Group for their Thanksgiving take-out turkey dinner.
“The Wishbone Project continues to prove that when our industry pulls together, we can make a real difference,” said Jean-Michel Laurin, President and CEO, Canadian Poultry and Egg Processors Council.