Canada's turkey farmers ad processes have launched "The Wishbone Project" as a way to give back and help vulnerable people through funds and food.
As its first initiative, The Wishbone Project will donate $50,000 to Kids Help Phone to ensure young people can reach out for help during the COVID-19 Pandemic.
With social distancing and school closures across the country, young people have less access to counsellors and resources than ever. For many, Kids Help Phone is the only place they can turn for support during this unprecedented time.
n addition, The Wishbone Project will also empower community heroes like local chefs across the country who are tackling food insecurity, and $25,000 in additional funds have been allocated for distribution to these causes.
"The more The Wishbone Project can support communities in need or at risk, the less our fellow Canadians have to worry," says Jean-Michel Laurin, President and CEO, Canadian Poultry and Egg Processors Council.
The Wishbone Project/Le Projet Dindons is the national umbrella for giving for the Turkey Farmers of Canada and the Turkey Primary Processors Sector of the Canadian Poultry and Egg Processors Council.