U.S. natural products maker Rritual Superfoods plans to roll out its line of superfoods in Canada following an agreement with Ultimate Sales, a Canadian brand management firm.
"Ultimate's founders have extensive expertise and relationships throughout the natural product industry in Canada, all of which will be put to great use in Rritual's Canadian rollout," says Scott Naccarrato, vice president of Canada sales, Rritual. "Our discussions to date indicate strong interest from Canadian retailers in the Rritual product line as they look to satisfy growing consumer demand for superfoods using mushrooms and adaptogens, and Ultimate will be a key partner in helping us to get to market in the near term."
The company aims to build a network of Canadian retailers at local, regional and international levels, including health and wellness, drugstore and grocery chains.
"We are very excited to be partners with the Rritual Team in establishing Rritual as a category leader within the superfoods category in Canada,” says John Gibbins, vice president of Ultimate Sales Canada. “In my more than 40 years of experience in launching health related products to retail, I have not witnessed such a compelling product launch.”
Rritual products are organic and caffeine free.