A LinkedIn job posting suggests that Uber may be making a move to disrupt the grocery business in Toronto.
CTV News reports the posting is for a head of grocery product, and that the company says that it plans to build "a brand new product offering, which will fundamentally evolve how people purchase their groceries." Uber CEO Dara Khosrowshahi has said that home grocery delivery in under 30 minutes is "magical" and that he sees grocery as being an "adjacency," CTV News notes.
Uber says it has formed a new team in Toronto to oversee the initiative, but it was vague on details about the new initiative.
Toronto has served as a testbed for Uber before; the company launched Uber Eats there in 2015.