In support of two critical pillars of its Fuel the Future strategy to Unlock the Customer Experience and ensure Retail Execution Excellence, UNFI Canada has announced that it has redeployed its sales and customer experience teams (formerly customer care) to efficiently drive sales growth and better service customers’ current and future needs.

The company has better aligned its sales resources to match the ever-changing retail landscape and the needs of both the mass and independent customers. These changes will build on its existing relationships with broker/supplier partners and allow UNFI Canada to strategically execute growth plans aimed at developing independent customers.

“By optimizing our coverage model to reduced mileage, promote greater in-store influence, and support customer order taking, we can provide fair and proportionate coverage across our customer base,” said Ali Davies, vice president of sales and customer experience. “In this new structure, we have built a dedicated team that supports the growth of our chain accounts and drives incremental support behind our independent channel.”