Upfield has launched its new vegan cheese in Canada and the product, Violife, will be made in Canada, becoming the first market ever to produce the vegan line of products outside Greece.
Canadian-produced Violife will supply cheese-lovers, both nationally within Canada and in the United States, with a tasty vegan alternative to dairy cheese. It will be produced at a new state-of-the-art Upfield facility in Brantford, Ontario.
“We are thrilled to bring the taste and versatility of cheese to cheese-loving Canadians, but without the dairy,” says Shoshana Price, brand director, Upfield Canada. “Violife can be enjoyed by everyone – whether they’re vegan, dairy-free, or wanting to eat more plant-forward. As more and more Canadians switch to a plant-based diet, Violife offers the tasty indulgence of a delicious traditional dairy cheese but made with the goodness of plants.”