Walmart Canada is the first Canadian grocery retailer to offer on-pack certified sustainability on its beef products.
It is now sourcing beef from certified sustainable farms at a large enough quantity to have permission to include the sustainability certification label on the package.
"Walmart is committed to being a regenerative company – one that works to restore, renew and replenish our planet. Offering this new line of beef patties with sustainability certification is part of our journey and a proud moment for our entire team," says Horacio Barbeito, president and CEO, Walmart Canada. "Our ongoing partnership with the CRSB helps drive the shared goal of advancing sustainability within the Canadian beef industry. Each of us can take pride in knowing that our collective actions support global sustainability commitments."
Walmart Canada sources 100 per cent of its beef in Canada and has an ongoing partnership with the Canadian Roundtable for Sustainable Beef (CRSB).
"The label will help Canadians understand the sustainable practices that are used and how their food is raised, so that they can better understand how that contributes to a sustainable food system. We want all Canadians to feel confident that in choosing CRSB-certified products, they are making the right choices for themselves and their families, and for our planet, while also supporting farmers and ranchers across Canada," says Anne Wasko, chair of the CRSB.