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Walmart Canada is thanking its shoppers for helping to keep Canadian families fed, kicking off its annual "Fight Hunger. Spark Change” campaign.

The campaign draws attention to the food security crisis in Canada and will run from now until March 10.

It hopes to raise enough to provide 10 million meals for Canadians through Food Banks Canada, and Walmart Canada commits up to $1 million.

"The pandemic is continuing to have an enormous impact on all Canadians, including our most vulnerable. At Walmart Canada, it's our responsibility to give back and help raise funds to provide millions of meals for those in need," says Horacio Barbeito, president and CEO of Walmart Canada.

Walmart invites customers to join by purchasing select products, where a donation will be made to Food Banks Canada, up to $1.2 million. Partners include Kraft Heinz, Kellogg’s, Dare, Pepsi, Coca Cola, Unilever and more.

Before the pandemic, food insecurity was high, with 4.4 million Canadians having difficulty affording food.

“The pandemic has been a particularly hard for food banks and Canadian families dealing with hunger," says Chris Hatch, CEO of Food Banks Canada. "Federal funding initiatives, along with tremendous support from businesses, foundations, individuals, and local communities, have enabled local food banks to survive throughout this period.”

Since the campaign started in 2017, Walmart Canada, its suppliers and customers have provided 50 million meals for Canadians.

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