Walmart Canada has raised more than $5 million for the Canadian Red Cross, setting a new record and making this the largest point of sale campaign in the organization’s history.
The total includes more than $4.2 million contributed through a combination of Walmart customer donations and employee initiatives, in addition to $820,000 through Walmart corporate match dollars. The funds will support disaster relief and preparedness efforts across the country.
Since 2003, Walmart Canada associates and customers have helped raise more than $59 million for Red Cross disaster preparedness and relief. With this support, when disasters happen, the Canadian Red Cross is ready to assist with pre-positioned supplies and trained volunteers.