Walmart Foundation e1597417513252

The Walmart Foundation has awarded nearly US$750,000 to WRAP, a UK sustainability charity delivering behaviour change interventions, to develop new interventions (BCIs) to slash household food waste in the UK and Canada, in a partnership with the National Zero Waste Council in Canada. The UK-Canada partnership will focus on high-impact food waste behaviours and designing new interventions using WRAP’s long track record in behaviour change. Research is underway in both countries, with BCI prototypes to be piloted between March 2022 and 2023.

In addition to developing new behavioural change interventions, key insights and recommendations that arise during the project will be shared with partners to help inform international policy and guide best practice recommendations for stakeholders throughout the supply chain, from retailers to the on-trade.

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